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When delivering a proposal to senior management, a strong rationale is key—they must understand why the project is necessary, and why now. This is where a business case comes in, answering the key questions and outlining the impact and benefits of a project in one comprehensive document. This PPB outlines the key steps in developing a persuasive business case for health care and beyond.
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CHIMA members: Once you have download and reviewed this PPB resource, you may wish to take the associated quiz: 0020 Writing a Business Case PPB Quiz.
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