Identity, Privacy & Consent: Critical Health Care Capabilities – Webinar presented by America’s Health Insurance Plans. Objectives: Value Identity as an accelerator to the future needs of healthcare. Allow members to safely and easily enter and move through your portals and applications (wherever they may be located) creates loyalty. Enable family and other trusted loved ones to access member’s data during critical periods. Use biometrics to identify and validate a member to prevent fraud and mitigate risk of access to vulnerable information.